Facebook changed their Terms and Conditions this week, to strengthen their licence to display your stuff on the site. But in the opinion of many, including me, they’ve gone too far. Even though I’m not a lawyer I still have a good grasp of what they are trying to say. For a lawyer’s opinion, see Paul’s post over at web.tech.law
They used to have a clause that states that when you deleted your account (although with Facebook you can never, really, delete your account) then the licence is revoked. No more, they keep it forever.
One complication I see coming up is how brands are going to react to this. Facebook is used by many brands for both campaigns and for connections. It has to be one way that FB can gain revenue. I’d love to see what the lawyers of, say, an entertainment property or film say about the new terms.
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