Watch the above ad, then go take a look at the Computer Tan site. Have you done, have you seen the brilliant products they’re offering and did you take up their free offer? I so want the mobile version.
I hope you weren’t taken in, that you know that the whole product is a complete hoax? It’s actually part of a campaign from SKCin, the Karen Clifford Skin Cancer Charity.
Their aim is to raise the profile of skin cancer in the country, a disease that kills 5 people in the UK everyday. They’re looking to attract the attention of people who wouldn’t necessarily seek out information, moving away from the straight information driven sites to something a little more fun. The risk of skin cancer can be reduced by following sensible tanning guidelines, so it hits the right spot.
I like this, the video and site are both well done, hitting that slightly cheesy infomercial spot right in the centre. They’ve got online banners and a more traditional PR campaign as well. The reach out has been done well, evidenced by the number of sites where the video is appearing. It’s all been done for free by Rubber Republic and other agencies – a great set of ideas.