Comments on: Virgin Atlantic Red Hot

By: Digital Stuffing » Digital Rights

Digital Stuffing » Digital Rights — Sun, 25 Jan 2009 17:48:19 +0000

[...] I wrote about the Virgin Atlantic Red Hot ad, mentioning that it was annoying that there was no embed available for the video. Alison from [...]

By: Allison Wightman

Allison Wightman — Fri, 23 Jan 2009 19:26:19 +0000

Thanks for your feedback.

Just to clarify that initially ahead of launch we didn’t have full usage rights for the advert to enable the file to be embedded but this is now resolved.

We will bear your suggestions in mind though moving forward!

By: Bill Cammack

Bill Cammack — Tue, 13 Jan 2009 11:31:47 +0000

Spot-On, Rachel. Nobody’s going to search for any whateveragency.com to find videos about Virgin. They’re going to look, see that it’s not available and check YouTube, just like you said.

If it’s not on youtube, it’s on dailymotion or google video or yahoo or aol or about a hundred other sites at this point where people will post whatever the current buzz is.

It’s definitely a missed opportunity, not having an embedded video on one’s site that includes obvious links & instructions on how other people can link to, embed, bookmark or email the video to others, immediately.

By: Benjamin Ellis

Benjamin Ellis — Tue, 13 Jan 2009 10:20:54 +0000

@Allison – there are much better ways to track the use of your media, which are non-obtrusive to those who might want to use it.

By: Rachel

Rachel — Tue, 13 Jan 2009 10:11:49 +0000

Hi Allison, I think I understand your reasoning behind having assets on your site behind a registration wall after launch, even though I disagree with it.

A video like this is designed to get commentary and online buzz. It is guaranteed that it will be up on YouTube extremely quickly and many people will view it on there, so not putting the video up there at the same time as it is released on TV is a wasted opportunity. Putting your own HD version up there will improve the image instead of people watching a low quality version.

Your use of a asset base, with registration, works in the pre-release stage, when you want to offer it to online places, where you give people access to exclusive content. You build up a base of bloggers/online publications that will use your content. But once in general release, get it out there and let anyone with a digital space spread the word.

I love the VJAM idea, superb. I’ll be following that to see what comes out of it. I wish more brands/companies would do stuff like this.

By: Allison Wightman

Allison Wightman — Tue, 13 Jan 2009 09:55:47 +0000

Hi Rachel – thanks for your feedback on the advert. All our video based press releases can be embedded by visiting:

http://www.digitalnewsagency.com/

We ask all media including websites to apply so we can monitor who is using the advert.

Our work in Social Spaces, as you can see is in the development stage and we’re certainly not claiming to be the experts – after all we are an airline and stick to transporting millions of passengers across 38 destinations!

However, we’re looking into the opportunities available to us to build closer relationships with our customers and welcome any feedback you may have.

For commercial reasons we don’t publically talk about our plans, but you might want to look at

http://www.travelblather.com/page/2/

for some views on a recent Virgin Atlantic customer forum on social spaces that we held

Allison