Many of the videos in the YouTube lists for last week are TV grabs from the US Air plane ditching in the water, there’s plenty of copies from different news broadcasts. The highest ranked product video is this one from T-Mobile. Filmed on Thursday 15th, on the TV on Friday, Saatchi’s use the idea of a flashmob to bring a few minutes of manic dancing to Liverpool St station, the location for many a previous real flashmob. Here, they work with the station (well, I assume they did) to get the music played over the system so everyone can here it – and join in. The video below is not actually the one with the most YouTube views but is a higher quality version from the T-Mobile Channel Life’s for Sharing
. The higher views are from a grab of the ad shown on TV; JonJonBaker suddenly had a hit on his hands with the ad and got luckier with the search results. Although looking at the numbers later, the official version is increasing its views, probably due to the ads on the YouTube:
They reached out to local bloggers such as @flashboy to get them to come along and did a heavy outreach to bloggers with the video later:
And has annoyed some people such as @qwghlm
Ulike Chris, I like this, I smile when I watch it. Yes, the flashmob thing has been done before and this is a blatant rip-off of the Improv Everywhere events but it’s done well here, it’s fun and you can see people getting involved. However, I feel they could have been slightly more transparent with what they are saying in the YouTube commentary:
Watch the moment hundreds of commuters danced in a train station and see how they pulled off the event with exclusive footage from behind the scenes
Given they give you rehearsal footage it’s obviously not a random group of commuters as is implied, it’s a group of professionals. They could put the right slant on this and give credit where credit is due for the idea. Interestingly in the blog post from Richard, a commenter discusses having seen scripts where they use the freeze idea, from Improv, so there’s been a few attempts at this.
With what looked like none of the same PR push, a Spanish ad for what Eristoff Black Vodka is up there as well. I was going to take a look at the brand, but it has such an annoyingly, huge, slow loading flash file that I gave up looking for product information as it took too long to find things. A brand that definitely needs to rethink the digital part of the marketing.
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