Top Gear on YouTube

I get a news article about Top Gear through RSS today from NMA, probably derived form a press release from somewhere. I quite like Top Gear, so I thought I’d take a look.

Top Gear has launched an online viral campaign to promote the recently relaunched TopGear.com.

1. Don’t call it a viral campaign. You can’t plan for anything like that, you can put all the pieces in place and it can still flop- you can say later that something spread in the manner of a viral infection. And why would you want to start an bad infection of something. Yes, it’s a common complaint of mine, but I like to bring it up occasionally. At least they’re not calling it a successful viral campaign, which I’ve seen in some press releases.

2. Why does the NMA online never add links? I’ve put my own in there.

The films, seeded on the Top Gear YouTube channel and on Facebook groups for Top Gear and Stig,

3. Where is it? Where’s the campaign? There’s a news story out and I see nothing on the sites which seem to be the videos mentioned. The BBC have over 100 videos on the Top Gear channel, but nothing as described. I’m assuming the Facebook fan page is the correct one, although the fact that it links to a YouTube video that has been taken down by BBC WorldWide makes me question that, but there is nothing to suggest another group is more official.

If you’re going to chase press for a digital campaign, it really should be working before you talk about it.

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3 Responses to Top Gear on YouTube

  1. Chris Reed says:

    I did exactly the same thing, and got exactly the same frustration. I wanted to see the films that had been PRd into NMA – but just couldn’t find them on either YouTube or Facebook…

  2. Rachel says:

    They’ve put them up then, I see a couple of days ago. They weren’t there when the report came out.