AgencySpy highlight some nice, cheesy ads made by Strawberry Frog to promote the US based charity gift-giving organisation Changing the Present.
The site allows you to buy gifts from multiple charities, depending on your choice of cause, both home and abroad, with prices ranging from $1 up to $1000s, so perfect to give something to someone else this year no matter what your budget. The site is clean, crisp and looks like it works well.
On the other side of the Atlantic, Oxfam offer something similar with their Oxfam Unwrapped store, available all year round. Same idea, with multiple types of gifts although all for the same charity. I prefer the design of this site, it feels a lot warmer with the oranges, although there must be something about green and charities as both sites have green as the base colour.
There’s a big difference in the checkout procedure, with the US site being a lot easier, checkout, tick an option to support the site and then straight to a single page to fill in all your details. With Oxfam, I was asked to create an account first and then presented with 5 pages of forms to click through, a lot harder to get through. I wonder what the respective drop off rates are for the two sites.
Thank you for the nice post about http://www.ChangingThePresent.org. So, Rachel, among the 1500 charitable donation gifts addressing a full range of causes, what were your favorites? Be sure to add me as a friend; my screen name is Robert.