Digital Stuffing

So is love, according to De Beers. Adrants points towards a NY installation in Central Park, from De Beers. In return for a $5 donation (for the Elton John AIDS Foundation) you can have your moment under the mistletoe and have it captured by 60 cameras in a freezeframe, bullet-time moment. If you want, you can get the moment put on the web, immortalising that moment for all your friends..plus all the rest of us out here. Their Moments Gallery is well worth the time to browse, absolutely gorgeous (apart from inability to turn off the sound) and full of moments that would make the most cynical smile. Take a look, have a moment of the warm fuzzies (then buy a diamnd )

De Beers Gallery of Moments (screenshot from site)

I love this. It is entirely on message – love and moments that last for ever. As a Central Park event, it only has a limited audience for the live experience, but the digital version, the processed video has a global audience, taking a peep at the joy in some one else’s life. It’s got a wow factor – you’ll pass it one. overall, a great campaign.