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Via Order-Order, I get pointed towards a lovely post from Nicolas Kayser-Bril, a student in media economics, on the Economics of Comments Economics of comments (used under licence CC-BY-NC, Nicolas Kayser-Bril) This is something that any brand has to face, when trying to distribute content on the web, the value of the comments. I’ve worked [...] There’s a whole bunch of lists been published by blogging friends, what you don’t want to hear in various situations. So here’s a round up of the ones you should be reading – and my favourites (it’s also a way to keep track of them all in one post). I was going to [...] Last weeks top videos are dominated by the George Bush show throwing incident and multipel version of the X-Factor finalists. But there are a couple of product videos in there. Santa’s gone Centro is still up there, getting loads of views. Still no idea why this is popular. From Brazil comes this advert for VW SpaceFox, which [...] I love this Christmas Card from AKQA. At the start, you have no idea where it is going, but it builds to a satisfying conclusion. AKQA Christmas Card (screenshot from site) Collins Language are doing some fun stuff with their Adopt a Word campaign. It’s all about supporting the I Can charity, which helps children with speech, language and communication difficulties. You can Adopt a Word, from £20, the money going to the charity. In return, they send you a ‘certificate of ownership, for that word. [...] Lego Miniman is 30 years old this year and they have a site and video celebrating the fact. As seems to be rage a tthe moment, you can paste your face into the video and them embed them into your site. Well, I’d embed it but the video has an annoying autoplay, so if you [...] I’ve never really got into the UK version of these ads, much preferring the characters in the US campaign. Here’s the 2 latest from Apple, in a lovely animated way where the sheer awkwardness of PC still managed to come through. I can’f find any UK Christmas versions, so not sure what they are doing. It [...] Joe Jaffe writes about the Charmin bathroom that has popped up again in Times Square, New York for the Christmas season. Apparently P&G have added Duracell to their product mix this year, providing recharging stations for your phones and other batteries. I’ve loved the experience the last 2 years I visited and great to [...] There’s a lot of ‘load up you face’ apps out there, it’s always a favourite way to get interaction, engagement and personalisation. The logic behind the choice and the connection with the brand is not always clear, but this Mistletoe Makeover tool from Sephora is a great little app to play around with. Load up [...] |
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