I saw this on Technosailor this morning and it’s now gone live. Tropicana, the orange juice, are analysing the Twitter stream for election related tweets and assessing them contextually, providing a constantly updating assessment of where sentiments lie. The words assessed are being updated during the day and there’s this lovely little portable version of the tool (although I’m expecting this to go away after the election!)
It’s an interesting tactic, not something that I would immediately associated with a juice, especially as its target looks like the geek set (being seeded on a Tech blog definitely implies that). But if this niche audience is one of Tropicana’s target groups, then it fits well.
(I’ll move off election stuff soon, but that’s what is being sent to me!!!!)
Leave a Reply