The Guardian have a write up of a new mobile site for the Royal Marines* (best viewed on a phone, but it still works in your browser). It’s a promotion tied in with the new James Bond movie, where in 120 cinemas they are offering a bluetooth message to go to mobile site to take a look at what you need to be a marine. It’s one of the richer mobile sites I’ve seen, offering the chance to sign up for more news, watch videos, download images and work your way through a whole load of FAQs. A good way to connect with the target audience.
Royal Marines State of Mind
*This came from my employers, but I had nothing to do with it, it was well underway before I joined.
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