Digital Stuffing

The Idea

Mitsubishi are currently running a pan-European contest to promote the launch of their new Lancer Sportback and Colt cars. On their site On Your Mark, you have to choose a place in your country, placing your mark on the interactive map. To get a chance to win the sporty car, you have to upload an image or video to express yourself. A jury of 3 will choose the best entries, who will then get cars delivered in the ‘most spectacular way’ – the intro video has the car being flown n by helicopter, so expect something like this. I’m not sure how it all works as interestingly I can’t find any rules! (If you want to see it in English, choose Nederlands, which has an English language option)

As well as the contest, they’ve also got some really silly games, all in the Japanese style, hosted by Koichi Koga. Here’s the Lancer Loop

Elsewhere on the site, you can book a test drive or download some pretty nice images.

Mitsubishi On Your Mark Host (image courtesy Mitsubishi/SocialMedia8)

What I think

It’s completely mad and completely fun. For some reason, car marketing always comes up with the wilder ideas and this is one of them. The game show host is way over the top and brilliant to watch. The mechanic of the contest is a bit different from the norm and they’re going to get a lot of PR if they come up with enough mad ways to deliver the cars.