James and Joe sent me a mail about their work for GT. This was their brief:
“Right-wing evangelical groups accuse gay people of having an agenda to promote homosexuality… What would it look like if this ridiculous idea were true? GT approached advertising agencies and asked them to work up some campaigns that would sell ‘Homosexuality’ as an unbearably appealing choice and recruit to the cause.”
They, along with other teams worked hard to produce the ads, to sell the ‘product’ of being gay. You can see the full set over on the Facebook page. I think James & Joe’s is definitely the most visually striking of the ads. Although the ad itself is not digital (they’re all posters), the GT, J&J and the other teams are using digital means to get the message out there.
Dangerous. I like it.