Digital Stuffing

The Idea

Dell and Vodafone have teamed up to provide you a new Dell Inspiron Mini 9 netbook, which has wifi AND embedded mobile broadband, which I think is a pretty cool idea, even if it ties you to a supplier, but the deal is about the same price as some of their dongles

To help promote this, they’ve equipped LiveGuy with one of the netbooks and, from tomorrow, they’ve set him off round the UK to test out the service. He’s going to be giving away up to 4 of the Inspirons every day, if you can find him – 3 in person and 1 online. They’ve even got Lewis Hamilton in on the act

Liveguy is on a complete social media binge, with his Facebook, Twitter Feed, YouTube and Picassa images. You can follow him throughout his two week trip that takes him through most of major UK cities. Through all these channels plus the blog, he’ll be giving enough clues so you can track him down. They’re also linking with bloggers in each of the cities they’re going through, to drive up some local interest.

Liveguy from Vodafone (screenshot from site)

What I think

This is a pretty slick campaign, with all the right buttons pressed. They’ve got live action combined with digital with plenty of opportunities to win things, a good combination. The product itself looks like a good deal, assuming the connection speed works well and the netbook is useful enough. I like what they are plannign to do, now to watch the execution.