The Tube has had a lot of these ads in the last few weeks, in both the big version shown here and the smaller, on-train version. There’s also been TV advertising this weekend, to promote their Christmas appeal in support of Save the Children which starts today..
On The Times site, there’s just a [...]
You may have caught Vodafone Live Guy over the last few weeks, doing his tour of the country giving away some Dell Inspiron Mini 9 netbooks with built in mobile broadband. I’ve been following his progress over the last 2 weeks, trying to guess where he is and occasionally getting it right, I just [...]
The BBC started a new series this Sunday, heavily promoted. Survivors, a re-make of the 70’s series, follows the story of a group of people who were not killed by a mysterious virus that appears to have wiped out almost everyone. There was a lot of Twitter chat about the episode, especially with people [...]
A few weeks ago, at Playful, Roo Reynolds demonstrate how to turn his plastic guitar into a real guitar, or at least an instrument you can play your own music on instead of just following the onscreen cues.
Roo Reyolds plays “Hotel California” from Tom Armitage on Vimeo.
The Idea
The popularity of the games like Rock [...]
The top rated product video is absolutely brilliant. It’s Guitar Hero in the real world. Using a bike and lots of marks on the road, the game is recreated with superb timing and lots of practice. The video has been generating a lot of discussion this week about whether it is real or not and [...]
The Idea
TGI Fridays are busy promoting their new loyalty card, Give Me More Stripes. Sign up for the card and you’ll earn points for all money spent, that can be redeemed later for food. When you first sign up, you get given a desert voucher and a ’skip to the front of the line’ [...]
Some brands dream of having an active, passionate community, providing feedback and commentary on what they are doing, to talk about the message and the product. They try all the tricks in the book, all the viral stuff, the keywords, the linking, the reach out to bloggers to start the ball rolling with the influencers. [...]
Hewlett Packard (with their agency Publicis Modem) bring you this quite cute game, You play Dave, a network master, who gets to wander round the levels working his IT Kwando, collecting ring tokens and battling the forces of phishers and crackers. Well, you would if the game worked right. I got to the second [...]
The Idea
This is an ad for a camera – a tough, take it anywhere, simple to use camera from Oregon Scientific. They’ve tied up with sport of Bearded Ladyboarding to promote their ATC3K Action Camera, shooting the athletes doing their runs downhill.
Apparently this extreme sport has its origins over a millennium ago, “when Vikings in [...]
Burn Baby Burn is a new game for the Playstation 3 that comes out next year. They’ve launched a site that lets you start to learn the game characters, understand the levels and start to get a handle on the levels. It’s all about introducing new players to the experience so that they can [...]
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